Digital Marketing now means a lot more than simply maintaining a website and periodically emailing your client list to remind them you are still around.
For some, maintaining social networking pages can provide the right level of contact for your target audience. For others, finding the right industry go-to directories might be of high importance. There’s a lot of tools out there, and it’s all about knowing which of those will suit you best with the least impact on your resources while maximising the potential.
It’s important to use both the right tools, and the right amount from the broad selection that’s available, to gain the best effect for your Digital Marketing efforts.